Available for new work
Portfolio · 20 years in design

Design that zeroes in
on the one thing
your brand needs to say.

I'm Miguel Velazquez — a designer and lover of solving puzzles. For 20 years I've worked across publishing, identity, packaging, print, UX, and video. The thread is the same every time: strip the deliverable down to the one thing it has to do, and design every choice around that.

BasedLawrenceville, GA
WorkingRemote & in-house
DisciplinesBrand · Print · UX · Video
Experience20+ years
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Selected Work

Six disciplines.
One designer.

A cross-section of recent work — magazines, app design, restaurant identity, festival print, packaging, and video. Use the filter above to jump to any discipline.

Capabilities

What I can build for you.

01

Publishing

Magazines, books, editorial systems, and layout for long-form.

02

UX Design

App and web flows, design systems, prototyping, and hand-off.

03

Identity

Logos, marks, type, and color systems built to scale.

04

Print Collateral

Brochures, menus, posters, signage, and infographics.

05

Packaging

Shelf-ready structural and graphic packaging design.

06

Videography

Short-form video, commercials, product film, and motion.

01 — Publishing

Magazines &
books.

Editorial designCover artLayoutPrint production

From single-issue covers to multi-issue editorial systems. A run of magazine and book design — including My Home Improvement and Best Self Atlanta — handled cover, layout, type system, and print-ready production end-to-end. Click any magazine to read the digital issue.

Books 12 pieces

Cover, jacket, and full-book design — fiction and non-fiction.

Books — 2 Books — 3 Books — 4 Books — 5 Books — 6 Books — 7 Books — 8 Books — 9 Books — 10 Books — 11 Books — 12 Books — 13
02 — UX Design

Apps & case
studies.

ResearchPersonasIAWireframesUsability testing

Full UX case studies — including the Studium study app — covering competitive analysis, user research, personas, information architecture, and usability testing. Documented end-to-end so the why reads as clearly as the what.

Studium Study App 1 piece

Concept icon and app brand.

Studium Study App — 1

Studium — Case Study 7 pieces

End-to-end case study — concept through testing.

Studium — Case Study — 1 Studium — Case Study — 2 Studium — Case Study — 3 Studium — Case Study — 4 Studium — Case Study — 5 Studium — Case Study — 6 Studium — Case Study — 7

Competitive Analysis 7 pieces

Market and feature audits to find the opening.

Competitive Analysis — 1 Competitive Analysis — 2 Competitive Analysis — 3 Competitive Analysis — 4 Competitive Analysis — 5 Competitive Analysis — 6 Competitive Analysis — 7

User Research 7 pieces

Interviews, synthesis, and findings.

User Research — 1 User Research — 2 User Research — 3 User Research — 4 User Research — 5 User Research — 6 User Research — 7

User Personas 4 pieces

Synthesis of research into archetypes.

User Personas — 1 User Personas — 2 User Personas — 3 User Personas — 4

Information Architecture 7 pieces

Sitemaps, flows, and structural decisions.

Information Architecture — 1 Information Architecture — 2 Information Architecture — 3 Information Architecture — 4 Information Architecture — 5 Information Architecture — 6 Information Architecture — 7

Wireframes & Prototypes 2 pieces

Low-fi wireframes and click-through prototypes.

Wireframes & Prototypes — 1 Wireframes & Prototypes — 2

Usability Testing 7 pieces

Test plans, sessions, and findings.

Usability Testing — 1 Usability Testing — 2 Usability Testing — 3 Usability Testing — 4 Usability Testing — 5 Usability Testing — 6 Usability Testing — 7
03 — Identity

Logos &
branding.

LogosWordmarksBrand systemsType & color

Identity work for restaurants, podcasts, and small businesses — including Toscana, Trattoria Uno, Villa Borghese II, and the Angel Podcast wordmark system. Built so the mark, the menu, and the storefront all feel like the same place.

Logos & Branding 47 pieces

Hand-drawn marks to scalable systems.

Logos & Branding — 1 Logos & Branding — 2 Logos & Branding — 3 Logos & Branding — 4 Logos & Branding — 5 Logos & Branding — 6 Logos & Branding — 7 Logos & Branding — 8 Logos & Branding — 9 Logos & Branding — 10 Logos & Branding — 12 Logos & Branding — 13 Logos & Branding — 14 Logos & Branding — 15 Logos & Branding — 16 Logos & Branding — 19 Logos & Branding — 20 Logos & Branding — 21 Logos & Branding — 22 Logos & Branding — 23 Logos & Branding — 24 Logos & Branding — 25 Logos & Branding — 26 Logos & Branding — 28 Logos & Branding — 29 Logos & Branding — 30 Logos & Branding — 31 Logos & Branding — 32 Logos & Branding — 34 Logos & Branding — 35 Logos & Branding — 36 Logos & Branding — 37 Logos & Branding — 38 Logos & Branding — 39 Logos & Branding — 40 Logos & Branding — 41 Logos & Branding — 43 Logos & Branding — 44 Logos & Branding — 45 Logos & Branding — 46 Logos & Branding — 47 Logos & Branding — 48 Logos & Branding — 49 Logos & Branding — 50 Logos & Branding — 51 Logos & Branding — 52 Logos & Branding — 54
04 — Print Collateral

Anything that
prints.

InfographicsFlyersMenusGift bagsStationery

Posters, infographics, restaurant menus (Bagel Bazaar, Cervantes Bar), gift cards, flyers, and stationery. Built for the press: every job leaves with packaged files and the production knowledge to ship clean.

Infographics 2 pieces

Long-form information design — health, lifestyle, education.

Infographics — 1 Infographics — 2

Flyers 31 pieces

Event and promo flyers across nightlife, food, and retail.

Flyers — 1 Flyers — 2 Flyers — 3 Flyers — 4 Flyers — 5 Flyers — 6 Flyers — 7 Flyers — 8 Flyers — 9 Flyers — 10 Flyers — 13 Flyers — 15 Flyers — 16 Flyers — 17 Flyers — 18 Flyers — 19 Flyers — 21 Flyers — 22 Flyers — 23 Flyers — 25 Flyers — 26 Flyers — 27 Flyers — 28 Flyers — 29 Flyers — 30 Flyers — 31 Flyers — 32 Flyers — 34 Flyers — 35 Flyers — 36 Flyers — 37

Menus 7 pieces

Restaurant menus designed to read fast and price clean.

Menus — 1 Menus — 2 Menus — 3 Menus — 4 Menus — 5 Menus — 6 Menus — 7

Gift Bags 2 pieces

Holiday and seasonal retail gift bags.

Gift Bags — 1 Gift Bags — 2

Gift Cards 4 pieces

Gift card design and packaging.

Gift Cards — 1 Gift Cards — 2 Gift Cards — 3 Gift Cards — 5

Stationery & Promotional 24 pieces

Letterheads, business cards, and trade-show items.

Stationery & Promotional — 1 Stationery & Promotional — 2 Stationery & Promotional — 3 Stationery & Promotional — 4 Stationery & Promotional — 5 Stationery & Promotional — 6 Stationery & Promotional — 7 Stationery & Promotional — 8 Stationery & Promotional — 9 Stationery & Promotional — 10 Stationery & Promotional — 11 Stationery & Promotional — 12 Stationery & Promotional — 13 Stationery & Promotional — 14 Stationery & Promotional — 15 Stationery & Promotional — 17 Stationery & Promotional — 18 Stationery & Promotional — 19 Stationery & Promotional — 20 Stationery & Promotional — 21 Stationery & Promotional — 22 Stationery & Promotional — 23 Stationery & Promotional — 24 Stationery & Promotional — 25
05 — Packaging

Boxes, bags
& bottles.

Boxes & bagsSell sheetsCD & DVD artBottle wrapsVehicle wraps

Shelf-ready packaging for frozen food and CPG, including Tina's dieline systems and Coquito bottle wraps. Structural mockups, dielines, and final print files — all in one pass.

Boxes & Bags 12 pieces

Frozen food and retail packaging dielines and mockups.

Boxes & Bags — 1 Boxes & Bags — 2 Boxes & Bags — 3 Boxes & Bags — 5 Boxes & Bags — 6 Boxes & Bags — 7 Boxes & Bags — 8 Boxes & Bags — 9 Boxes & Bags — 10 Boxes & Bags — 11 Boxes & Bags — 12 Boxes & Bags — 13

Sell Sheets 3 pieces

Trade and retail sell sheets — single-glance product stories.

Sell Sheets — 1 Sell Sheets — 2 Sell Sheets — 3

CD & DVD Art 2 pieces

Disc face, sleeve, and tray-card design.

CD & DVD Art — 1 CD & DVD Art — 2

Bottle Wraps 2 pieces

Beverage label and bottle-wrap design.

Bottle Wraps — 1 Bottle Wraps — 2

Vehicle Wraps 3 pieces

Full vehicle, van, and truck wrap design.

Vehicle Wraps — 1 Vehicle Wraps — 2 Vehicle Wraps — 3
06 — Videography

Cooking shows
& commercials.

CommercialsCooking showsMagazine promosTrailers

Short-form video for Treasured Jewel Ministries, My Home Improvement, Best Self Atlanta, an Oldcastle TV commercial, and the “Food & Whatever” cooking show. Click any thumbnail to play the video.

Treasured Jewel Ministries 1 piece

Short-form ministry video work.

My Home Improvement Magazine 6 pieces

Magazine promo and contributor video.

Best Self Atlanta Magazine 6 pieces

Magazine promo and contributor video.

Oldcastle TV Commercial 1 piece

Short-form TV commercial.

Yummy Comforts Trailer 1 piece

Trailer for the Yummy Comforts cooking content.

“Food & Whatever” Cooking Show 8 pieces

Cooking show concept, shoot, and post.

A Minute With Al 8 pieces

Short-form interview series.

About

Hi, I'm
Miguel.

Pronunciationmuh-gel · vuh-la-skez

A designer, a proud family man, and a lover of solving puzzles — for work and play.

When I'm not designing, you can find me woodworking a bench, shooting food photography for my wife (the chef), or building toy block towers with my two boys. I love puzzles, whether it's a jigsaw, a riddle, building an ottoman from scratch, or figuring out how to make a design that's functional and beautiful at the same time. It all brings excitement and joy to my life.

Throughout my 20-year career I've gained a wide range of insight and the skills to back it up — print production and the design process, business relations, and the other vital pieces that make this industry work. Strong work ethic, creativity, love for innovation, and a positive attitude. I aim to be an asset, a leader, and a team player for whatever I'm part of.

I get a lot of satisfaction out of an idea being brought to life in a meaningful way. When a product is fresh, aesthetically pleasing, and functional — we've done our job.

20+

Years across in-house and freelance practice.

6

Disciplines under one roof, one designer, one through-line.

100%

Of projects delivered with a positive attitude. (Usually with coffee.)

Skills & tools

The toolkit.

Expert

Adobe Creative SuitePhotoshopIllustratorInDesign Final Cut ProFigmaSketchSmartsheet WorkFrontSlackMedia Valet (DAM)Approval Studio ClickUpMicrosoft TeamsWordExcel

Novice

Adobe DimensionAfter EffectsPremiere Pro Constant ContactMailchimpJoomla Kodak InSite PrepressPowerPoint
How I work

Four steps.
Nothing fancy.

01

Listen

A real conversation about the business, the audience, and the one thing the work has to do.

02

Zero in

A short, honest creative direction — copy, look, structure — before we touch a single artboard.

03

Make

Design, iterate, and prepare files for print, code, or production. One designer, no handoff.

04

Ship

Final files, source files, and a system you can run with. We stay reachable after launch.

Testimonials

What others
have to say.

The success of what we do hinges on people like Miguel. His talents are versatile, his skills are diverse, and his knowledge is a wealth of experience. Color review with Wal-Mart has greatly improved year after year — Miguel has been instrumental. He's a great leader who keeps team morale high with his positive energy and optimistic approach.
Sean McHaleProduction Art Manager, Product · 2025 Yearly Review
Miguel has been a huge support to me and the team with his vast knowledge and cross-functional skillsets — calendar production, color review and color editing, InDesign. He has exceptional organizational skills, keeps me in the loop, and continues to work very well with the team while still being able to work independently and keep production moving at a steady pace.
Sean McHaleProduction Art Manager, Product · 2024 Yearly Review
Miguel's technical skills are always improving as he takes on more and more projects. He is very strong at InDesign and has spent the last year mentoring and training the team. Recently I've received positive feedback from the Design Team on his color correcting work for Walmart. He can self-manage and has not missed any deadlines.
Karen BatroneySenior Production Art Director · 2023 Yearly Review